What is Personal Branding Photography, and Why Should You Invest in It?

July 06, 2020  •  Leave a Comment

COVID-19 is spreading rapidly around the world. Working from home is the safest decision for you and your family's health, so you decide to go all in with your own business. You've got the website, the FaceBook and Instagram accounts, and you're ready to get the word out to your followers and find new clients... But there's a problem.

The internet was already full of small business owners struggling for attention in a sea of competition before the pandemic, and modern consumers are looking for more than just a service or a product: they want to relate to the people behind the business. Filling your website and social media accounts with high quality and meaningful content has never been more important.

You need to stand out.

You need a Personal Branding Session.

 

What is a Personal Branding Session?

A Personal Branding Session is a photo shoot that aims to incorporate a business owner's personality and beliefs into their products or services. With the help of a photographer, and sometimes a stylist, a business owner can present themselves in the way that is most appealing to their ideal client. The ultimate goal is to create images for a website and social media that align with a brand's message and ideals.

With social media, potential customers are looking for ways to connect with businesses on a personal and emotional level. Posting high quality photos that give followers a glimpse at the person behind the business. It's not just another company trying to take their money.

 

Why should I invest in a Personal Branding Session specifically?

Because a Personal Branding Session is more than just a few head shots and product photography. It's the chance to show your audience how passionate you are about your business and the things that are important to you personally. 

 

  • Give your clients a glance 'behind the scenes.'                                                        
  • Show off your fun side!
  • Showcase your products with professional lighting and staging.
  • Let your personality and your passions shine through.
  • Create engaging content your audience can relate to.

 

 

 

The right photographer who understands the foundations of marketing will help guide you each step of the way. A Personal Branding Session should be thoroughly planned out with your vision in mind, and you should have a photographer who listens and understands your vision. 

A few years ago, Benny Cohen wrote an article about the importance of images on social media. In an online world, relationships are built through social media, so images that represent you and your company's principles are essential because one of the key components to marketing a successful business is building and maintaining relationships with your target audience.

 

So, how does a Personal Branding Session work?

After you contact me and book your session, you will complete a questionnaire that will be the foundation for how our time is spent together. I work with you as you share the vision you have for your company and how you want your ideal client to see you. We'll incorporate your values and philosophies that will help you build a relationship with your audience.

By the day of your photo session, everything will be outlined and planned out to ensure that our time will be well spent efficiently and carefree. The time will fly by!

A week after the session, you'll have beautiful images to share online and your followers will have content they'll be happy to see and engage with...

 

  • Maybe they love the coffee house that we showed you visiting.
  • Maybe they also loving riding their bike along the beach.
  • Maybe they love your art studio.

 

Now... how do you book a Personal Branding Session?

I'm very accessible. I always have an eye on my email and social media accounts, and you can also reach me via text message or a phone call. In our first interaction, I'll want to know a little bit about your business, then I'll present you with a FREE Image Opportunity Analysis... I'll review your website and social media accounts to offer my opinions on the best images that would appeal to your target audience.

Now, go ahead and shoot an email to [email protected] or shoot me a text 760-593-4699, and we'll set up a time to chat.

Already have a date in mind? Book it now!

 

 

 

 

 


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